News today – Ready-to-Wear 2012. In 2012, industrial ready-to-wear ready-made clothing alias in Indonesia will further blossom. Rows of young designers now unhesitatingly plunge in business ready-to-wear than haute couture and wrestle with custom made.
In the fashion industry, can not be denied, that the power of money a player wheel brand is ready to use. If term line of haute couture line of prestige and status of primary shouting, then a series of ready-to-wear that is placed on the secondary line is the symbol of pot money. It can be seen through a row of international fashion week that stretched from New York to Tokyo.
The designers are involved in a number of fashion week is presenting a collection of ready-made clothing is practical for urbanites with high mobility. As for those who want to look more stylish, can choose a more edgy collection with a twist and unique details that embedded designers. However, it was still in line ready-to-wear, collection lines that bring in the coffers for the perpetrators of fashion.
So, what happened to the haute couture or haute couture, whose history can be traced to the era of King Louis XV? Hilary Alexander, Fashion Director of The Telegraph, says that the era of haute couture as the language of fashion is over when consumers decide more in need of clothing that can accommodate their daily activities. Haute couture has changed its status into a niche in the fashion world is thick with an exclusive image.
Meanwhile, ready-to-wear or known by the term pret-a-porter in France into a new industry is skyrocketing and immediately adopted by the perpetrators of fashion as to achieve maximum profitability in a short time. Pierre Cardin, jellies capture this gap and become the first designer to open a line of ready-to-wear in the 1960s, even with quick release Cardin label license that makes the collection of Pierre Cardin can be found easily all over the world.
Long story short, ready-to-wear had to be “selling” the main actors are now more matured fashion by way of retail and wholesale. To maintain exclusivity, ready-made clothing, whose status is between high fashion and mass fashion, only made a certain amount and displayed in the arena of fashion week twice a year, which also became a source of information for fashionistas will be a tendency fashion trend next season.
Clearly in the international fashion stage, fashion week means “selling” a collection of ready-to-wear, even though Paris, as the fashion capital of haute couture show was held twice a year. However, when buyers attending a fashion week, which will be selected collection of which has a design that would be easy to sell and the style it and entered the ranks of global fashion trends.
Then, what about Indonesia? Of the two major fashion week, Jakarta Fashion & Food Festival and Jakarta Fashion Week, fashion can be seen that the perpetrators of Indonesia has embraced the era of ready-to-wear. Many of the perpetrators of fashion that has been able to separate its product line and ready to walk the path. This not only meets the needs of consumers will fashion a practical, high-power use, also can provide the maximum benefit for the perpetrator mode.
Indeed, when speaking of potential, Indonesia does have the resources and talents that can be juxtaposed with the perpetrators of international fashion. However, from a business standpoint, Indonesia fashion industry has not been explored to the fullest. Grace Clapham, buyers from Australia, who attended the Jakarta Fashion Week, some time ago saying that Indonesia should be more steady fashion week directed towards ready-to-wear. “I see a lot of designers are presenting collections of attractive potential on the catwalk.
But, when it comes to the consumer, should have presented a collection that could be more towards ready-to-wear, “he explained. However, perpetrators of fashion Indonesia have proved that they can compete in the market ready-to-wear. Call it Moses Widyatmodjo an increasingly aggressive with the line M by Moses. So also with Lenny Agustin who not only continue to expand the secondary line, Lennor, also with a line tersiernya, WAW, which provides a collection of casual for young people.
In the ranks of young designers, Stella Rissa had a secondary label stella.r who is now a must-have item for the young socialite Mrs. Eddy Kota.Sementara Betty stepped in the same path through edibi. Sebastian Gunawan and Biyan Wanaatmadja instead has long struggled in the field of ready-to-wear.Seba with Red Label line and Votum. The Biyan with Studio 133 and (X) SML can be found in department stores and shopping centers premium.
